The revenue foundation your growth is waiting on.
This is for you if:
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You have product with traction and paying customers, but growth still depends on the founder's personal hustle
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Your sales process isn't documented, or doesn't exist
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Your CRM is a graveyard of bad data (or you're still using spreadsheets)
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You're closing new customers but losing them just as fast, no onboarding, no AM, no retention system.
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You know you need to hire a salesperson but have nothing for them to follow
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You're B2B, pre-seed to early Series A, and need senior GTM help without the $300k+ commitment
Projects can include (scoped to your priorities):
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Sales process design and documentation
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CRM setup with pipeline stages, reporting, and clean data architecture
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Pricing and packaging strategy
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Account management and retention infrastructure - onboarding, health scoring, renewal playbooks
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Partnership and channel development strategy
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Outbound motion design (targeting, sequencing, tooling)
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Positioning and messaging framework
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Revenue operations: KPIs, dashboards, cross-functional workflows
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GTM hire profile, interview process, onboarding plan, and coaching framework
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A documented GTM playbook the team can run without me
Timeline & format
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​90 Days, embedded. I'm in your Slack, your CRM, your pipeline reviews, your team meetings. This isn't advisory, it's operating.
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Outcome:
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You have the systems that matter most for your stage, built by someone who's done it at $234M+ scale and at companies building from zero. And a playbook your next hire can actually follow.
Service 1:
GTM Growth Engine Build
Build the growth engine. Then scale it.
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A 90-day embedded engagement where I work alongside your team to build the B2B growth engine you need to make revenue repeatable. I come in, diagnose what's working and what's
missing, scope the 3–4 highest-impact priorities for your stage, build the systems, and hand you a playbook your team can run independently.
This is for you if:
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You've built (or are building) the initial GTM systems and need someone to operate them
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You have 1-3 sales or AM hires who need real coaching, not just a quota
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You need GTM expertise at the leadership level, not a junior hire who's learning on your dime
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Your board is asking for a revenue growth plan and the answer is still vague
What's included:
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Everything in the Growth Engine Build, plus:
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Direct management and coaching of sales and AM hires
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Pipeline reviews, deal coaching, and forecast accuracy
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Retention monitoring and churn intervention plans
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Iterate on messaging and process based on real data, not guesses
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Strategic partnership development and channel management
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Board-ready revenue reporting
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Cross-functional alignment with product and marketing teams
Outcome:
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​You have a GTM leader who covers the full growth engine, acquire, retain, expand, without the $300k+ commitment. When you're ready for a full-time hire, the systems are already build and the playbook is documented.
Service 2:
Ongoing Fractional GTM Leadership
A GTM leader who covers the full engine, without the full-time cost.
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For seed to early Series A founders who need an ongoing GTM leader but aren't ready for a $300k+ full time hire. I embed 1-3 days per week, managing and coaching your team, iterating on the systems, and running the revenue operation alongside you.
Want to talk about what the groundwork looks like for your company?
